That's if companies vote to pay a bit more on their business rates.
There's to be a vote at the beginning of Febraury for the city to have a Business Improvement District, also known as BID.
And the measures it would pay for have been published today - they include national advertising campaigns, better signage, cleaner streets, a Welcome Team to greet visitors, and a host of other ideas to boost trade.
Extra payments will be based on the ratable value of a organisation.
Political friction as Devon’s budget approved
Council tax will rise
Call for West Devon to be split to get best for residents
Residents in the north look to Exeter; and to Plymouth in the south
Dartmouth residents bemoan year-long closure of key road
Residents submit petition with around 2,500 signatures calling for action
Hard up charity will get more help from lottery cash
Citizens Advice helped more than 3,000 in North Devon over six months
Campaign for emergency phones at bridges to save lives
Temporary mobiles are in place at the moment
