Exeter City Football Club is reducing the price of tickets bought from the turnstiles and ticket booths on matchday.
It follows a review in response to smaller than expected attendances at St James Park.
It comes into effect this weekend with the visit of Oxford United to St James Park.
Fans will also be able to get further discounts by buying early.
Double attempted murder in Newton Abbot
Man and woman seriously injured
Political friction as Devon’s budget approved
Council tax will rise
Call for West Devon to be split to get best for residents
Residents in the north look to Exeter; and to Plymouth in the south
Dartmouth residents bemoan year-long closure of key road
Residents submit petition with around 2,500 signatures calling for action
Hard up charity will get more help from lottery cash
Citizens Advice helped more than 3,000 in North Devon over six months
