Exeter to get enhanced marketing

Two city organisations announce partnership

Two leading organisations dedicated to promoting Exeter as a destination city have entered a new partnership to champion the city.

InExeter, the city centre business improvement district (BID), which is funded by a levy on businesses in the central area, and Visit Exeter, a tourism organisation want to build a stronger city profile and its businesses.

They will now work on what they are calling 'destination marketing campaigns.'

This new partnership coincides with the appointment of Alice Evans as the marketing and communications manager at InExeter who will work closely with Visit Exeter to raise awareness of what Exeter offers, showcasing it as a growing and creative city.

BID manager Ann Hunter says “We are really excited by the new partnership with Visit Exeter. Working together will raise awareness of what Exeter offers, showcasing it as a growing and creative city.”

Claire Toze, tourism manager at Visit Exeter, adds: “Visit Exeter are proud to showcase all the city has to offer including the variety of fantastic independent businesses which are unique to Exeter. Collaborating with InExeter will not only benefit the businesses but will allow us to celebrate and promote these to our audience”.

The two partners haven't yet outlined what marketing programmes they will be working on, but the aim will be to bring more people into Exeter and build its reputation as a leading city.

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