That's if companies vote to pay a bit more on their business rates.
There's to be a vote at the beginning of Febraury for the city to have a Business Improvement District, also known as BID.
And the measures it would pay for have been published today - they include national advertising campaigns, better signage, cleaner streets, a Welcome Team to greet visitors, and a host of other ideas to boost trade.
Extra payments will be based on the ratable value of a organisation.
Ancient tree fossil unearthed in Devon
Scientists excited by discovery
Women punched and glassed in street attack
Public rushes to help
Backing for Exeter ‘school streets’ safety projects
But councillors warned over 'LTN by stealth'
Grass roots music may play bigger part in Summer Sessions
The Corrs, Snow Patrol and James will also perform
Tributes paid to two young men killed in Okehampton crash
'Beloved sons and great friends to many'
Newton Abbot homes scheme beaten by bats
'This would have devastating effects on wildlife and fish'
