That's if companies vote to pay a bit more on their business rates.
There's to be a vote at the beginning of Febraury for the city to have a Business Improvement District, also known as BID.
And the measures it would pay for have been published today - they include national advertising campaigns, better signage, cleaner streets, a Welcome Team to greet visitors, and a host of other ideas to boost trade.
Extra payments will be based on the ratable value of a organisation.
Devon and Cornwall Police gets another bad report
Three out of three areas 'require improvement'
Fears for future of Torquay's custody centre
MP warns top cop about review
Will Barnstaple remain a port?
Boatowners weigh in on decisions
Divers to fix East Devon pools
Underwater experts will grout tiles
Community group snubs South West Water grant
Their application for cash was successful
Westcountry sex offender gets 18 years
Robert Squires won't get parole until he's at least 92
