That's if companies vote to pay a bit more on their business rates.
There's to be a vote at the beginning of Febraury for the city to have a Business Improvement District, also known as BID.
And the measures it would pay for have been published today - they include national advertising campaigns, better signage, cleaner streets, a Welcome Team to greet visitors, and a host of other ideas to boost trade.
Extra payments will be based on the ratable value of a organisation.
Exeter man wins £1 million on scratchcard
Lee Dart checked it 20 times
Missing Christmas Day swimmer named
Matthew Upham's family release statement
Two men missing after entering sea
Huge emergency response in Budleigh Salterton
Students take over Radio Exe
Christmas Day special from Xpression FM
Work to start on major Tavistock Road improvements
£45 million scheme moves to phase 2
Last night of the Christmas Proms - REVIEW
Bournemouth Symphony Orchestra at the Great Hall
