Exmouth's Chamber of Commerce has agreed to fund a free day of parking in the town in an effort to entice Christmas shoppers.
Car parks will be free for two hour stays on Saturday 15th December, at a cost of £300 to the group.
Any businesses which join the scheme this month will have their subscriptions directly added to the pot.
Plymouth murder suspect named
Manhunt underway to find Paul Antony Butler
Murder investigation launched in Plymouth
The suspect is still at large
Is this the end for Exeter's boat that wouldn't die?
The Marie Claire was once a record-breaker
Woman jailed for shop thefts in South Devon
37-year-old Lucy Hanks stole 34 bottles of wine
Teenage girl missing from Exeter
Have you seen 14-year-old India Ford?
Derriford's new A&E upgrades welcomed by MPs
Construction is expected to start in the summer
